Advertising Rates and Policies

Our target audience is tightly focused on Parents, Family and Friends of USNA Midshipmen, USNA Alumni and related visitors to Annapolis, MD.  Our web site currently receives over 350,000 unique visitors per year from all over the country and around the world.  Our web site's visitor rate is seasonal - peaking with the influx of new Midshipmen to the Naval Academy each June.  Readership builds steadily from April through July and then slowly falls off through December of each year.

As each new class of Mids are accepted to the Academy, a larger percentage of their parents join our listserv and visit our web site.  Each year since our inception in 1998, the number of visitors to our web site has increased over the previous year.  Total visits to our web site now exceed 350,000 per year.

To inquire about advertising on our site or order an ad, contact our USNA-Net staff at 440 808-0848 or email

In addition to advertising on our web site at www.USNA.org, we now offer a means for advertisers to reach each of our members via direct email advertising.  We now publish TheGougeTM, a bi-weekly publication mailed to every one of our 4,089members.  Display advertising in TheGouge is available on a per insertion basis and is the best value offered to advertisers.  See details below.
USNA-Net Web Site Statistics

Current USNA-Net Web Site Statistics

  • Total Number of Unique Visitors since we started keeping track is 1,767,016
  • Average Number of Unique Visitors per Month is over 30,000
  • Current Enrollment in USNA-Net's Master listserv is 4,089 Families
Web Site Display Advertising Sizes and Locations

Home Page Ads...

Standard IAB Horizontal Banner Ad:   Size: 468 x 60 pixels; maximum file size 15 Kbs
Ad occupies top center of page and will run in rotation with maximum of 3 other advertisers.


Standard IAB Vertical Banner Ad:   Size: 120 x 240 pixels; maximum file size 15 Kbs
Ad occupies top of right-most column (below Plebe Corner and Safe Harbor icons) and will run in rotation with maximum of 3 other advertisers.


           

Button Ads:   Three IAB standard sizes available.
Ad are arranged vertically along right edge of page and will run in rotation with maximum of 1 other advertiser.  Vertical Placement per our policy below.


Parents Handbook Hot Links...

Handbook Hot Links: (Double Wide IAB Micro Buttons): 
Ads are placed in our Parents Handbook Information Page to highlight your business in our directory of over 200 local HOTELS, MOTELS, B&B's and RESTAURANTS.
Web Site Display Advertising Rates
Rate per Month
Contract Length   3 Months 6 Months 12 Months
Horizontal Banner $400 $388 $380
Vertical Banner $400 $388 $380
Large Button $205 $199 $195
Medium Button $154 $150 $146
Small Button $103 $100 $97
Hot Link $35 $34 $33


TheGouge Newsletter Display Advertising

TheGouge is the Official Newsletter of the United States Naval Academy Parents' Network and is published twice weekly with news of interest to Parents on the Academy, Midshipman Activities and Parental topics.  It is a full color, Rich Text (HTML) publication complete with illustrations, graphics and photographs and is delivered directly via email to each of our 4,089 members.  (TheGouge is a double Opt-In mailing list in full compliance with the The CAN-SPAM Act of 2003.)

To view a sample issues of TheGouge, CLICK HERE.

Display Ads are limited to one per issue and may be either the Standard Banner Ad (468 x 60) referenced above OR a standard Verticle Rectangle (240 x 400).   Ad placement is in the Classified section of the Newsletter which also contains the most recent personal text ads placed there by Members.

Rates...

Rate per Issue
  Single Issue Multiple Issues*
Impressions:   4,000 4,000
Total Cost per issue:   $350 $300

* - Multiple issue discounts apply when multiple issues are contracted and paid in advance. (Ads may differ for each issue but must be the same for all copies of the same issue.)  Each issue of The Gouge (and thus, your ad) is archived in perpetuity in our Members Only Archives.

Display Advertising Policies and Terms
  • Terms of Payment:  Payment in full is due with advertisement, prior to placement.  A 3% discount will be given for six month contracts.  A 5% discount will be given for 12 month contracts.
  • Priority of Placement:  Ads are placed as received with Placement Priority being given to longer contracts and repeat clients at the earliest possible opportunity.
  • No Agency discounts.
  • Ads must be GIF or JPEG in the sizes shown above.
    • .
  • Standard GIF and Flash Aminations are permitted but may not LOOP more than 3 times.
  • Annoying or distracting animations will NOT be accepted.
  • No Java or interactive ads will be accepted.
  • No deliberately deceptive ads (which impersonate Windows Dialog Boxes, etc.) will be accepted.
  • All Ad copy will be stored and served from our USNA-Net UNIX Apache® web server.
  • Alt Text is limited to 60 Characters.
  • New Ads are inserted on the 1st and 15 of each month. Ad Content may be changed as needed without charge, limited to four changes per month.  (Does not apply to TheGouge.)
  • Ad sizes may not be reduced during the contracted period. To increase advertisement size or frequency during a contract period, contact our staff.
  • All website advertising is subject to USNA-Net's approval before acceptance. USNA-Net reserves the right to reject any ad for any reason and will not accept advertising that it feels detracts from the image of USNA-Net, competes with USNA-Net products or services, is offensive to its members, makes derogatory or offensive statements, or detracts from the mission of USNA-Net.
  • No refunds or reductions once an ad has been published.